Inhalt
| Inhalt |
1. Strategic analysis
2. Marketing Management
3. Autism as another operating system
Knowledge transfer:
20% lecture, 30% company partners, 30% self studies and interviewa, 20% meeting with industry partners |
| Literatur |
Standard literature: Kotler, Bruhn, d' Aveny, Meffert, Diller, Backhaus, Plinke,
Michael Kleinaltenkamp, W. Plinke, I. Wilkinson, I. Geiger (2015)
Fundamentals of Business-to-Business Marketing, Mastering Business Markets, Springer Verlag |
| Lernziele |
The course discusses different issues in international marketing activities whereas the focus lies on the analysis and development of internaional markets. This semester it is included in a project group work crossing the boundaries of our faculties (T, S and E). Together with our industry partners Dell and Auticon we look at the challenges which young people in the autism spectrum have to face when entering an organization.
The course requires the ability to interact in the classroom and to share knowledge.
The material will be applied in a real case study. Together with Auticon you will develop international marketing strategies in your home countries.
Details will be presented in the first lecture.
For further information check www.auticon.de |
| Voraussetzungen |
Interaction, team work, creativity |
| Leistungsnachweis |
examination: case study |
