| Inhalt |
This course will teach advanced language skills relating to the world of marketing and advertising. The students will learn and use grammar structures, phrases and vocabulary in English that are required to work in a professional marketing context. Collaborating in teams, they will draw up a marketing plan in English and analyse and assess various elements of that plan, whilst further developing their presentation, writing and speaking skills. Themes that are covered will include the marketing mix, marketing strategies, the creation of ads, as well as digital and social media marketing, using real-life scenarios and examples from a variety of sectors. |
