Literatur |
Slides of the course
Håkan Håkansson & Ivan Snehota (1995),
Developing Relationships in Business Networks, London : Routledge,
pp.1-62, 119-147, 182-204, 261-284, 319-329.
Michael Kleinaltenkamp, W. Plinke, I. Wilkinson, I. Geiger (2015)
Fundamentals of Business-to-Business Marketing, Mastering Business Markets, Springer Verlag |