| Inhalt |
- Recommend how a marketing function should be structured and managed to deliver competitive advantage
- Prepare plans for showing how a team should be structured, selected, formed, managed and developed to demonstrate effective performance against objectives
- Critically assess the organisation's resource needs and capabilities for the marketing team to manage marketing activities effectively and efficiently
- Prepare appropriate budgets and accounting documentation to support the financial management of the marketing function its associated activities
- Critically assess the ongoing financial situation including manageability of the budget, financial stability and success of the marketing function |
