| Inhalt |
- Identify the organisation's information needs, scope of research projects and resource capability to underpin the development of justified business cases, including risk assessment and mitigation strategies, to support marketing projects
- Using project management tools and techniques, design, develop and plan significant marketing programmes effectively, ni terms of quality, resource and delivery
- Integrate a range of marketing tools and techniques to support the development and implementation of marketing projects
- Monitor and measure the outcomes of marketing projects through the end-to-end project process |
