| Inhalt |
The ''Research Methods in Business Marketing'' course is for both Bachelor and Master students in business-related fields who intend to write either research thesis or research assignments. We divide participants into teams and assign them real-life problems. This course covers the following key points:
1. Research Fundamentals:
- Introduction
- Research Nature, Problem Description, Research Objectives, Research Questions
2. Literature Reviews:
- Sources of Information
- Software – Citavi
3. Research Design – Saunders Research Onion, Research Methods
- Qualitative (with MAXQDA Software) – Thematic analysis, Content analysis
- Quantitative Research – Statistical analysis
- Experiment, Survey, Case Study, Narrative Inquiry
4. Sampling and Data Collection (Primary vs. Secondary; Descriptive vs. Experimental) |
