| Inhalt |
This course offers the learning that is needed to develop electronic business. Topics include: developing a strategy; business-to-consumer (B2C) and business-to-business (B2B) marketing; pricing; customer relationship management (CRM); supply chain management; bar codes and radio frequency identification (RFI) for inventory management system; planning, developing, and maintaining Web sites and supporting information systems; business processes; online payments and international, legal, privacy, and security issues. A unique feature is an ongoing project within the course that provides an opportunity to develop the electronic commerce implementation plans. |
