Inhalt
| Inhalt |
* Contribute information and ideas to the strategy process
* Create marketing plans
* Create and manage brands
* Develop and manage support for channels to market |
| Lernziele |
This module will enable students to gain the marketing skills they need at an operational level to maximise business opportunities. It will enable them to write and implement a marketing plan and they will gain a professional marketing qualification to help them in career progression. The ability to pass an English-based business course at university level is concrete evidence of the ability to communicate effectively in English at a professional level. The course gives the students a real-life chance to explore and develop their English at the same time as building importent business skills. |
| Leistungsnachweis |
Unbenotete Prüfungsleistung: --- .
Benotete Prüfungsleistung: Hausarbeit
(Anmerkung zur Hausarbeit: Wird zusammen mit
9B.1 Marketing Research and Information,
9B.2 Marketing Planning,
9B.3 Implementing Marketing Programs,
9B.4 Marketing Management in practice
geprüft). |
