Icebreaker and getting to know each other:
- IQ, EQ, CQ What the hell?
Intercultural Models:
- New ways of thinking. What do the experts say?
– The Iceberg model
– The onion model
Self-reflection:
- Reflect on our own culture.
– German cultural values
– My Individual values/principles
– Team self-reflection
Communication and langauge
- High context low context cultures:
- Direct vs. Indirect Communication
Regulating behaviour and building trust in cultures
- Rule-based vs. Relationship-based cultures
– Casestudy: Cultural differences in business communication
– China Germany case study
Marketing accross cultures
- Does German marketing work in foreign countries?
- Marketing case studies: specific past situations.
- Case Studies: What worked? What didn’t?
– Dolce and Gabana
– German marketing failures
- English use in Marketing in Germany: too much?
– English slogans in Germany
- Case Study: Can you guess the brand? What has led to its success?
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