| Inhalt |
This course introduces the fundamentals of academic business research for bachelor’s students, master’s students, international exchange students, and anyone working on research tasks.
The course is taught in English.
Start Date: Thursday, March 26, 2026 | offered digitally
Topics include:
- Research fundamentals: Aim, objectives, and research questions
- The saunders research onion framework
- Literature reviews: Primary vs. secondary sources, systematic literature review
- Worshop: Academic writing and reference management with Zotero
- Qualitative methods: Interviews, focus groups, observations
- Qualitative analysis: Thematic analysis, grounded theory
- Quantitative research methods: Descriptive, predictive modeling
After completing the course, you will be able to conduct independent business research with academic rigor and prepare work that meets the standards for journal publication. |
| Literatur |
Recommended literature for additional learning:
- Saunders, M., Lewis, P., & Thornhill, A. (2023). Research Methods for Business Students (9th ed.). Pearson.
- Creswell, J. W., & Creswell, J. D. (2018). Research Design: Qualitative, Quantitative, and Mixed Methods Approaches (5th ed.). SAGE Publications.
- Braun, V., & Clarke, V. (2006). Using Thematic Analysis in Psychology. Qualitative Research in Psychology, 3(2), 77-101.
- Field, A. (2024). Discovering Statistics Using IBM SPSS Statistics (6th ed.). SAGE Publications.
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