This course will be taught in English if there are a large number of English-speaking students enrolled.
- Overview -
1. Scope and challenge of customer management
2. Fundamental concepts of customer management
3. Customer analysis (prospects)
4. Transaction initiation
5. Relationship management
6. Organizing for customer management
NOTE: In this course, a Sales project together with our partner company DELL Technologies will take place. You will get individual group support by DELL coaches during the whole semester.
NOTE: The 18th of May is a German holiday - therefore classes won't take place on the 18th of May. However, individual group sessions together with the lecturer will be held instead. |
