Multicultural Business and Project Management - Detailansicht

The lecture series provides a basic introduction to "Successfully Managing Complex, Multicultural Businesses & Projects in VUCA Environments".

It covers the fundamentals of

- traditional and agile project management
- change management
- strategic marketing
- adaptive leadership, and
- cultural intelligence.

Participants will get a foundational introduction to

- strategic thinking
- innovation
- effective communication

to navigate volatile, uncertain, complex, and ambiguous contexts in an international environment.

- Lecture slides

- Peter F. Drucker (2015) Innovation and Entrepreneurship, Routledge Classic

- Paul Watzlawick, John H. Weakland, Richard Fisch (2011) Change, W. W. Norton & Company

- Geert Hofstede, Gert Jan Hofstede, and Michael Minkov (2010) Cultures and Organizations: Software of the Mind McGraw-Hill Education

- Richard D. Lewis (2018) When cultures collide, Nicholas Brealey International

- Erin Meyer (2016) The Culture Map, Public Affairs

- Dixon, M., & Adamson, B. (2013). The Challenger Sale: How To Take Control of the Customer Conversation. Penguin Group.

- Fisher, R., Ury, W. L., & Patton, B.(2012). Getting to yes: Negotiating agreement without giving in. Penguin Books.

- Cialdini, R. B. (2021). Influence, New and Expanded: The Psychology or Persuasion., Harper Business

Portfolio examination:

- Term Paper: 80% of total grade
- Class room excercises: 20% of total grade