| Inhalt |
Remarks: The SoSe2025 lectures will begin on Thursday, March 27.
Chapter 1: Research Fundamentals
- Research Aim
- Research Objectives
- Research Questions
- Saunders Research Onion
- Nature Of Research: Exploratory, Descriptive, Explanatory
- Research Approach: Qualitative And Quantitative
- Research Structure
- Preparing The Table Of Contents
Chapter 2: Literature Reviews
- Introduction To The Literature Review
- Sources Of Information: Primary And Secondary
- Conducting Systematic Literature Review: Background And Context, Theoretical Frameworks, Research Methods And Empirical Findings, Gaps And Limitations, Implications And Applications
- Workshop: Academic Writing With Citavi
Chapter 3: Qualitative Research Methods
- Introduction To Qualitative Research: Nature And Philosophy Of Qualitative Research, Differences Between Qualitative And Quantitative Research, Ethical Considerations In Qualitative Research
- Data Collection Techniques: In-depth Interviews, Focus Groups, Observations, Literature Research
- Data Analysis Techniques: Thematic Analysis, Grounded Theory, Gioia Methodology
- Validity And Reliability In Qualitative Research: Data Validity And Reliability, Triangulation
Chapter 4: Quantitative Research Methods
- Introduction To Quantitative Methods: Philosophy And Importance Of Quantitative Research, Variables And Measurement
- Data Collection Techniques: Surveys, Experiments,
- Data Analysis Techniques: Descriptive Statistics, Structural Equation Modeling, Regression Analysis: Fuzzy-set Qualitative Comparative Analysis (FsQCA)
|
| Literatur |
Books:
- Creswell, J. W., & Creswell, J. D. (2017). Research design: Qualitative, quantitative, and mixed methods approaches. Sage publications.
- Woodside, A. G. (2010). Case study research: Theory, methods and practice. Emerald Group Publishing.
- Sekaran, U., & Bougie, R. (2016). Research methods for business: A skill building approach. John Wiley & Sons.
- Saunders, M., Lewis, P., & Thornhill, A. (2009). Research methods for business students. Pearson education.
- Bell, E., Bryman, A., & Harley, B. (2022). Business research methods. Oxford university press.
- Swales, J. M., & Feak, C. B. (2004). Academic writing for graduate students: Essential tasks and skills (Vol. 1). Ann Arbor, MI: University of Michigan Press.
Academic Journal Articles:
- Jick, T. D. (1979). Mixing qualitative and quantitative methods: Triangulation in action. Administrative science quarterly, 24(4), 602-611.
- Denzin, N. K. (2012). Triangulation 2.0. Journal of mixed methods research, 6(2), 80-88.
- Pappas, I. O., & Woodside, A. G. (2021). Fuzzy-set Qualitative Comparative Analysis (fsQCA): Guidelines for research practice in Information Systems and marketing. International Journal of Information Management, 58, 102310.
- Pappas, I. O., Kourouthanassis, P. E., Giannakos, M. N., & Chrissikopoulos, V. (2016). Explaining online shopping behavior with fsQCA: The role of cognitive and affective perceptions. Journal of Business Research, 69(2), 794-803.
- Pardo, C., Ivens, B. S., & Niersbach, B. (2020). An identity perspective of key account managers as paradoxical relationship managers. Industrial Marketing Management, 89, 355-372.
- Kadam, N., Niersbach, B., & Ivens, B. S. (2023). The cultural factors in global account management: the case of Indian buyers and German suppliers. Journal of Business & Industrial Marketing, 38(2), 353-366.
- Basarir-Ozel, B., Turker, H. B., & Nasir, V. A. (2022). Identifying the Key Drivers and Barriers of Smart Home Adoption: A Thematic Analysis from the Business Perspective. Sustainability, 14(15), 9053.
- Papathanassis, A., & Knolle, F. (2011). Exploring the adoption and processing of online holiday reviews: A grounded theory approach. Tourism management, 32(2), 215-224.
- Queirós, A., Faria, D., & Almeida, F. (2017). Strengths and limitations of qualitative and quantitative research methods. European journal of education studies.
|
