| Inhalt |
The lecture series provides a basic introduction to "Successfully Managing Complex, Multicultural Businesses & Projects in VUCA Environments".
It covers the fundamentals of
- traditional and agile project management
- change management
- strategic marketing
- adaptive leadership, and
- cultural intelligence.
Participants will get a foundational introduction to
- strategic thinking
- innovation
- effective communication
to navigate volatile, uncertain, complex, and ambiguous contexts in an international environment. |
| Literatur |
- Lecture slides
- Peter F. Drucker (2015) Innovation and Entrepreneurship, Routledge Classic
- Paul Watzlawick, John H. Weakland, Richard Fisch (2011) Change, W. W. Norton & Company
- Geert Hofstede, Gert Jan Hofstede, and Michael Minkov (2010) Cultures and Organizations: Software of the Mind McGraw-Hill Education
- Richard D. Lewis (2018) When cultures collide, Nicholas Brealey International
- Erin Meyer (2016) The Culture Map, Public Affairs
- Dixon, M., & Adamson, B. (2013). The Challenger Sale: How To Take Control of the Customer Conversation. Penguin Group.
- Fisher, R., Ury, W. L., & Patton, B. (2012). Getting to yes: Negotiating agreement without giving in. Penguin Books.
- Cialdini, R. B. (2021). Influence, New and Expanded: The Psychology or Persuasion., Harper Business
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